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Buyer guidance

Questions to Ask Before Hiring an SEO Agency

Use a practical interview checklist to understand the people, process, access and proposed work.

SEO Agencies Australia · Buyer guidance · 16 October 2026

Who will do and check the work?

Meet the day-to-day lead and ask which tasks use contractors. Ask how capacity is allocated and who reviews technical recommendations or published copy. Confirm how you can raise a delivery concern.

What will you need from us?

Ask about developer time, subject knowledge, approvals and account access. Request a first-stage plan that distinguishes work the agency can complete from tasks waiting on your team.

How will we know what changed?

Ask for a sample report and a change log. Discuss tracking gaps and how enquiries or sales will be assessed. Ask what would trigger a revised strategy and how that decision would be explained.

What happens when priorities or providers change?

Check scope-change approval, notice and handover. Ask whether you can retain completed work and export reporting. Record answers in the proposal so the delivery team and decision maker share the same expectations.

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