SEO Agencies Australia · Buyer guidance · 16 October 2026
Names need a working definition
AI SEO is used for several activities, including using AI in delivery and improving discoverability in AI search. GEO commonly refers to generative engine optimisation. Ask the provider which systems, outputs and tasks its proposal covers.
Keep the work observable
Useful work can include clearer service information, technical accessibility, better source material and consistent business details. Ask for a change log and evidence of the underlying problem. An AI-generated content quota is not a complete strategy.
Measure with care
Generated answers can vary by prompt, time, account and location. Record the conditions and verify citations before reporting visibility. Referral traffic and relevant enquiries can be useful signals, but incomplete attribution should be acknowledged.
Separate eligibility from guarantees
Google says established SEO practices remain relevant to its AI search features; it does not require a special AI markup to qualify. That does not guarantee inclusion. Read Google’s AI features guidance and ask AI SEO & GEO providers to explain their evidence.
Put the guidance to work
Browse SEO agency specialisations, compare the same brief with each provider, or request SEO quotes for private administrator review. Listings are not performance guarantees. Sponsored placements are labelled.